In Kindle, lifelong passions as a bibliophile / technologist came together in products spanning hardware, software, services, and content. I also spent a lot of time hiring and mentoring. And Beta testing products.
My first months were focused on the Kindle Keyboard, which gave me a chance to learn the ropes (software, store, accessories, demand, logistics, sales, support, finance, marketing, merchandising, legal, and PR). We shipped to 150+ countries and my team went on to lead EU in-market expansion (UK/DE/FR/IT/ES) and create localized user experiences (on- and off- device). We wrote the book on launch management, transitioning it from a stressful episode to a routine event.
Learning by shipping enabled me to run a variety of teams – highlights were updating the fulfillment pipeline (over the holidays), arranging promotional giveaways (for Oprah), and building a new product line (Kindle with Special Offers).
The culmination came in being asked to steer a new business launch (Kindle Fire). I served as the overall lead, executive liaison, and technical owner for 50+ teams. My group shepherded an architectural revamp of the device framework / platform services (out-of-the-box setup, single sign-on, account management, content sync, benefit entitlement, over-the-air updates). We wove together digital offerings (Kindle, MP3, Instant Video, Appstore, Silk, Prime) into a cohesive service and drove v1 / v2 software, internal / external Beta, and product announce / ship.
After a series of successful releases, I conceived a new cross-functional org to drive the tablet roadmap. Our charter was to tackle unowned problems (performance, metrics, dogfood), improve the software platform (sharing, accessibility, i18n/l10n, search), expand the app ecosystem (Shop, Audiobooks, Games, Photos), enable new integration (Local, Cloud Drive, Enterprise, Education), and unlock wow features (X-Ray, Whispersync, FreeTime), which the group continues to do for the Kindle Fire line.