In Kindle, lifelong passions as a bibliophile / technologist came together in products spanning hardware, software, services, and content. I also spent a lot of time hiring and mentoring PMs. And Beta testing products.
My first months were focused on the Kindle Keyboard, which allowed me to learn the ropes (software, store, accessories, demand, logistics, sales, support, finance, marketing, merchandising, legal, and PR). We shipped to 150+ countries and my team went on to lead in-market expansion (UK/DE/FR/IT/ES) and create localized user experiences (on- and off- device). We wrote the book on launch management, transitioning it from a stressful episode to a routine event.
Learning by shipping allowed me to run a variety of teams – highlights were updating the fulfillment pipeline (over the holidays), arranging promotional giveaways (for Oprah), and building a new product line (Kindle with Special Offers).
The culmination came in being asked to steer a new business launch (Kindle Fire). I served as the overall lead, executive liaison, and technical owner for 50+ teams. My group shepherded an architectural revamp of the device framework / platform services (out-of-the-box setup, single sign-on, account management, content sync, benefit entitlement, over-the-air updates). We wove together digital offerings (Kindle, MP3, Instant Video, Appstore, Silk, Prime) into a cohesive service and drove v1 / v2 software, internal / external Beta, and product announce / ship.
After a series of successful releases, I conceived a new cross-functional org to drive the tablet roadmap. Our charter was to tackle unowned problems (performance, metrics, dogfood), improve the software platform (sharing, accessibility, i18n/l10n, search), expand the app ecosystem (Shop, Audiobooks, Games, Photos), enable new integration (Local, Cloud Drive, Enterprise, Education), and unlock wow features (X-Ray, Whispersync, FreeTime), which the group continues to do for the Kindle Fire line.